As a tactical operator, my unit often trains with tier-one groups as well as federal and state agencies. I wanted to find some way to show my appreciation for their service and the life-saving techniques they showed us. I made a few small batches of paracord Velcro bracelets with the USA flag on them in MultiCam and gave them out. The service members loved them, and started asking where they could buy more. Celegear was born, and before long, I was also making anodized metal and 3D-engraved patriotic bracelets with paracord.